Tasks: branding, SoMe, web, video, photo
Client: Mycorena AB
Year: 2022–2023

Mycorena

Mycorena is a Swedish B2B FoodTech company, which mainly develops mycelium-based protein as a food ingredient. As part of the Marketing department I created assets for social media, designed web pages and a newsletter. I designed lightboxes and scenography for fairs, shot and edited videos and photos. I prepared reports, refined presentations and packaging.

I led further development of the brand identity of Mycorena and its sub-brand Promyc, defined how they work together or co-branded with other companies. I facilitated a workshop with key stake holders, developed moodboards, styles and templates for social media posts.



Examples of posts, some using AI-generated graphics.







Set of lightboxes for trade fairs




Custom icons



Web page for the main product Promyc



Storyboard for video which helped Mycorena become a winner of NASA's Deep Space Food Challenge