Mycorena
Role
branding, UX/UI, SoMe, web, video, photo
Client
Mycorena AB
Year
2022–2023
branding, UX/UI, SoMe, web, video, photo
Client
Mycorena AB
Year
2022–2023
Mycorena is a
Swedish B2B FoodTech company, which mainly develops mycelium-based
protein as a food ingredient.
I developed the brand identity of Mycorena and its sub-brand Promyc, defined how they work together or co-branded with other companies. I facilitated a workshop with key stake holders, developed moodboards, styles and templates for social media posts.
I developed the brand identity of Mycorena and its sub-brand Promyc, defined how they work together or co-branded with other companies. I facilitated a workshop with key stake holders, developed moodboards, styles and templates for social media posts.
problem
A B2B food-tech company building up partnerships and scaling up while it educates future consumers
Mycorena is a high-tech innovator working with biotechnology. At the same time, its product is ultimately an ingredient in delicious food.
solution
A bold, persistent innovator systematically working with black and high contrast
As was established through a workshop I organized with key stakeholders, Mycorena's identity was that of a bold and persistent innovator. The visual style centered around black, with some white and an accent lime.
I created a moodboard and templates for social media posts with several levels of boldness to unify and speed up asset creation. I experimented with AI-generated images for situations where images were unavailable or could not be published. I created a set of custom icons.
I created a moodboard and templates for social media posts with several levels of boldness to unify and speed up asset creation. I experimented with AI-generated images for situations where images were unavailable or could not be published. I created a set of custom icons.
![](https://freight.cargo.site/t/original/i/34f09a0362d9b83ef9ba65b55d6583c657e3c90773812e604ed6ed45e91e76f4/moodboard.jpg)
Moodboard
![](https://freight.cargo.site/t/original/i/b4c799de209cf5c2e69b2457233be0479f30129f1990c53ee32df6c2314e65d2/nasa-2.jpg)
![](https://freight.cargo.site/t/original/i/2fd556056296c37b8cab534452810cea458b4c9733c820768d6f81946cffc1b3/Frame-172.jpg)
![](https://freight.cargo.site/t/original/i/d48faf3cc63124f807381971697304bd002cac816468738359a28f8124821de9/Unimeet.jpg)
![](https://freight.cargo.site/t/original/i/f86587f34861fc54e0a508d6ea7eb82eae025cfd15ec0b6f04d37b079b3ccf0a/icons3.png)
business-facing
Mycorena, a bold innovator and change-enabler
At professional fairs, the focus was on innovation in alternative protein production.
![](https://freight.cargo.site/t/original/i/3a110a673dcff30b3c4924b3b35461d988339a493100be00c0c1486bee575ec5/lightboxes.jpg)
![](https://freight.cargo.site/t/original/i/c07a1d40ed6e919a0215bb89ef3a7df26383d9be1f25d298034a15d529a77e0f/booth-julia.jpg)
public-facing
Positive, dynamic, delicious
At food festivals and similar events the vibe was lighter, more focused on joy and indulgence.