Tasks: branding
packaging (unrealized)
Mathematical and Physics Faculty of Charles University

Pěkný číslo (What a Number) University Beer

The Mathematics and Physics Faculty of the Charles University started brewing their own beer. It revolves around the number pi, which inspired not only the brewing process (cooling at 3.14 degrees Celsius), but also its amount of alcohol, 6.28%. I proposed an identity which combines nerdy technical details with flowing laid back shapes since I think the beer should help students relax and unwind after a tough class of quantum mechanics.

✗ macho
✗ historical
✗ traditional

✓laid back

Beer branding.
As easy as pi.