Pěkný číslo (What a Number) University Beer




Tasks: branding, packaging (unrealized)
Client: 
Mathematical and Physics Faculty of Charles University
Year: 
2020
The Mathematics and Physics Faculty of the Charles University started brewing their own beer. It revolves around the number pi, which inspired not only the brewing process (cooling at 3.14 degrees Celsius), but also its amount of alcohol, 6.28%. I proposed an identity which cobines nerdy technical details with flowing laid back shapes since I think the beer should help students relax and unwind a tough class of quantum mechanics.





macho
historical
traditional

✓contemporary
✓laid back
✓flowing


Beer branding.
As easy as pi.